Introduction

Datacorp Limited is a leading Direct Marketing Firm that specializes in the one-to-one marketing of goods and service.

We complement our marketing efforts with a sophisticated database of market statistics.
Our database contains market research data that cover demographics, spending patterns, forecasts etc.

Services

• Relationship Marketing
• Market Research
• Channel Build-up
• Consulting

Mission

Our mission is to build a superior direct marketing and research firm, that offers our clients an efficient and cost effective means of penetrating or expanding in the Nigerian market.

With a staff strength of over 180 people, we perform market analysis, product research and product launch activities. This allows us feel the "pulse" of the consumer and identify consumer needs and wants.

Clients

Our client list includes an impressive array of local and international companies.
Some clients include licensees for :

• KRAFT FOODS
• SMITHKLINE BEECHAM
• NORVATIS
• BURTONS UK LTD

We have also performed major product launches for the Nigerian market.
Some of these products include:

• Ovaltine Beverages
• Horlicks Instant Food Drink
• Maxwell House Coffee
• Tang Fruit Drink
• FOM Detergent Powder
• Burton's Biscuit
• Logic Copier Papers
• Quaker White Oats.

We are affiliated with NEXT INTERNATIONAL Company-LTD (UK) and through this relationship we co-market products for HEINZ Foods (UK) and Unilever.

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