I'm motivated by God and the sheer nature of communication and the fascination of the "haunted aquarium. I want to tell the stories that haven't already been told and need to be told. I am driven by the need to tell good stories that leave my audience with something to discuss and provoke thought.
As a filmmaker you have great responsibility. For eight dollars and some popcorn you are given approximately 90 minutes to bend and shape reality to suit your needs. During that time you also serve as a source of catharsis and or theraphy.
People have chosen to exit their reality and enter yours. Make it good and they will always come back and wonder where the time went.
Videos "Honey": A highly lauded film written, directed and produced by Ifeayin Njoku.
"Analogies" (an 18-minute short about a high school Social Studies class discussion on race) his first thematic work. The Directors Guild of America was so impressed by Ifeanyi's talents, that it created an internship for him in its Special Projects division.
"Down with the Cos", a chronicle of black images on TV from "Amos & Andy" to "The Cosby Show."
"Cognitive Dissonance," It's the tale of a white man seeking to build a high-rise on a historic slave burial ground, the conflicts that ensue, and the surprising "rebirth" that takes place as a result of that endeavour.
Before graduating Ifeanyi had already directed three videos in rotation on MTV, BET, and THE BOX including a soundtrack video for the motion picture Gridlock'd starring Tupac Shakur.
Music Videos Commercials and press kits for such artists as diverse as Jewel, Brandy, Gerald Albright, Tori Amos and Snoop Dogg Compatriot Soopafly.
As an undergraduate student he produced and directed over 7 films prior to graduation. While in college directed and produced music videos and Electronic Press Kits for various record labels.
Directed first commercial music video before the age of 21. While in college produced major concerts and promotional events for major record labels.
Used events to establish strong ties with major record lables. (Arista, Atlantic, MCA, Sony, LOUD, A&M, EMI, Ruthless Records, Death Row Records) Productions allowed me to budget and handle large amounts of money.
My yearly allocation was over $100,000. Established on going relationship between The Directors Guild of America and California State University, Northridge.
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